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About:
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Odd Future, also known as OFWGKTA or simply OF, is a raucous hip hop collective that found fame in their brash style and unhinged energy. Though their initial rise was explosive, they’ve since settled into a new phase as mature solo artists leading the next generation of hip-hop.
Their brand of scatalogical adolescence has become an iconic aesthetic, reflected in their clothing line, stickers, and other merchandise. Their visuals feature yearbook pictures, cats, dolphins, upside-down crosses, and more.
They weren’t the first alternative rappers or shock rappers, but they were the first to parlay those qualities into sustainable careers that positioned them as cultural leaders. Their sound has been influential to a younger generation of rappers, inspiring the distorted basslines and skittish flows of Lil Uzi Vert and Juice WRLD. Their DIY production style has influenced a new wave of creators as well. They’ve helped ushered in the age of internet rap, where a generation of teenagers can make their voices heard on their own terms.
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